World’s First Interactive Shoppable Music Video

Written by tim on . Posted in Blog, Latest

The music video premiere of ‘I Think She Ready’ featuring FKi, newly-signed Interscope rapper Iggy Azalea and Grammy-nominated Diplo debuts exclusively on SSENSE. The video was shot and produced in LA by founder of What You Steal, Alex 2Tone, whose previous video credits include Iggy Azalea’s “My World” and work with Dizzee Rascal and Danny Brown. The video was styled entirely by SSENSE, where you can shop Iggy’s, FKi’s and Diplo’s looks using interactive hotspot technology from wireWAX – every item featured is available to purchase directly through the video.

The Firm Hosting Solutions

Written by tim on . Posted in Latest

Seamlessly integrate an internal infrastructure with a hosted solution for additional compute resources, offsite disaster recovery and to meet regulatory compliance.

Case Study

Our customer, a mid-size enterprise, had made the necessary capital investment to host their infrastructure in-house and was looking for an off-site disaster recovery solution.  We believe this scenario will be applicable to many organizations that have invested the time and dollars in their internal environment and require access to an off-site replica of their data for disaster recovery and regulatory requirements.

Our customer is replicating from their datacenter to our Louisville datacenter.  Once replication is established and synchronized, this ensures the customer

Are Google’s Driverless Cars Legal?

Written by tim2 on . Posted in Latest

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Google’s project to design driverless vehicles  raised several questions about the future of driving. But it also raised a more topical question: Are Google’s heavily-modified driverless vehicle prototypes even legal? We found out.

Researchers have been working on driverless vehicles since the late 1970s; European governments spent nearly $1 billion in the 1980s and ’90s on automated vehicles, including a Mercedes sedan that passed other vehicles on the German autobahn in 1995 at speeds of 110 mph without human input.

In revealing its project Sunday, Google said it had racked up nearly 140,000 miles in its vehicles on public roads, including the Pacific Coast Highway and famous spots such as San Francisco’s twisty Lombard Street. The computing giant says it alerted local law enforcement officials whenever testing took place.

According to California officials, there are no laws that would bar Google from testing such models, as long as there’s a human behind the wheel who would be responsible should something go wrong. Google says its test vehicles always have at least three passengers: a driver behind the wheel and two technicians to monitor the software and systems.

Google’s software “would be just a big step up from cruise control,” said Mike Marando, a spokesman for the California Department of Motor Vehicles. “If the vehicle goes too fast, or strays across the line, the human would be responsible for operating the car legally.”

And sadly, modern vehicles have been replacing drivers with technology for years. Adaptive cruise control is standard on many luxury models; Ford and Lexus vehicles can parallel park on their own with only brake inputs from the driver, and more advanced systems engage braking controls automatically if they sense a crash is imminent.

DataFlow – The Architecture and Ecosystem

Written by tim2 on . Posted in Latest

Data Volumes are Exploding

The amount of data a business has to access and manage today is exploding not only in volume, but in complexity and heterogeneity of formats and sources as well. The proliferation of mission critical software applications and services, combined with the requirement for better, almost universal access makes the difficult problem of data integration bigger and more complex than ever before.

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No Flash On The iPad? No Problem. The Firm Turns Videos Into HTML5.

Written by tim2 on . Posted in Latest

The lack of Flash on the iPad is a sore point for many and often listed as one of its greatest potential weaknesses. Not allowing Flash on the iPhone is bad enough, but on the larger iPad with full-screen browsing, its absence will be much more noticeable. Or will it? Already the Web is adapting. Videos powered by The Firm, for instance, will stream in an HTML5 video player when it detects an iPad. On the iPhone browser, the video thumbnail will open up the Quicktime player. It will also work on Android phones.

The Firm’s CEO is agnostic about the Flash Vs. HTML5 debate.

We were born digital!

Written by tim2 on . Posted in Latest

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The Firm creates experiences that build businesses. As one of the best interactive marketing and technology companies in the world, The Firm helps its clients build better brands by delivering business results through customer experiences.

The Firm combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients.